Wear Red Day

February 3, 2012

Several years ago, I became aware of the high risk of heart disease in women.  Since that time I have witnessed first hand the benefits of excellent medical care when friends, family and colleagues have experienced serious heart conditions.  That is why for the past three years, I have been a member of the American Heart Association’s Circle of Red.

Not only do I keep abreast of how to have a healthy heart, I have connected with a group of women who want to make a difference in the lives of other women.  Please contact me if you want to learn more about Go Red for Women.  laurae@eidsoninsurance.com

In the meantime, join us in celebrating National Wear Red Day.

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Customer Engagement: How to Build Retention & Loyalty

December 6, 2011

Please be our guest for the final installment in the 2011 Eidson Educational Series:  Proactive Engagement.

Customer Engagement:  How to Build Retention & Loyalty

Most businesses place a high value on ensuring a positive customer experience to build loyalty and referrals.  This 2-part seminar will offer strategies and examples of successful client retention programs. 

 In Ask the Experts, you will hear directly from local marketing executives including the Orlando Magic, Appleton Creative and Orlando Health.  Kelly Lafferman will moderate the panel on topics such as company philosophies on client loyalty and recent changes in customer priorities.

 In Strategic Loyalty Marketing Tony Pupo will share strategies for implementing a successful customer retention program.  Specifically, you will learn

  • How to Make Your Customer Your Best Friend
  • How to Use the Most Effective Promotional Gift Items to Build Relationships
  • 5 Common Mistakes to Avoid When Purchasing Promotional Products

 For details, view the Event Flier 

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Top 10 Excuses from Drivers Using Phones

October 26, 2011

Even though Florida does not have a law against using hand-held phones, this is an interesting study on driver excuses for using phones in locations where it is prohibited by law.  From the Insurance Journal Weekly Readers Picks:  Top 10 Excuses for Drivers Using Phones.

Remember to be safe on the road and avoid drvining distractions.

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Trusted Choice Report on Holloween Safety

October 24, 2011
Halloween is just around the corner and many consumers may not realize how scary this ghoulish night might really be for their personal safety, their property…or their pocketbooks.  Learn how to better prepare for Halloween hazards that may come in disguise or under the cloak of dark in this special Trusted Choice Report.
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Benefits Newsletter

October 12, 2011

Each month, the Eidson Insurance Benefits Department publishes a one-page newsletter touching on topics that are at the forefront of business owners and HR managers minds.  This month, we look at Voluntary Products which can help fill gaps in medical and disability coverages.  Learn mor by reading Benefit Trends – Voluntary Products.

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Planning for Your Future Forums

October 11, 2011

There was a time when planning for the future was basically a savings account, social security and a life insurance policy.  Today, with increasing costs of health care and volatility in the financial markets, we recommend additional protection and planning for a secure future.  Our team of insurance advisors and strategic partners can help you understand and select the resources that will meet your needs. 

Please join us for our first in a series of “Planning for Your Future” forums.  An educational program on fixed annuities where you can learn about the various facts and benefits this insurance vehicle can provide for a more secure and predictable retirement income plan for you.  To be held at Eidson Insurance on

Tuesday, October 18 from 4:30-5:30pm
Wednesday, October 26 from 8:30-9:30am           

RSVP for one of the sessions by phone 407-849-0333 or email vickie@eidsoninsurance.com.

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Does Compliance Make You Compliant?

October 10, 2011

Com•pli•ance: n. conformity in fulfilling official requirements

Com•pli•ant: a. willing to carry out the orders or wishes of another without protest

The list of government requirements related to human resources and health insurance plans gives businesses plenty of opportunities for compliance.  Our Employee Benefits Compliance Chart will help you navigate the various notice and disclosure rules.

Two annual notice requirements specific to health insurance that should be provided to all employees are:

Annual CHIP Notice to ensure that employees are aware of low-income premium assistance subsidies.  The model notice shows which states offer premium assistance and includes Florida as one of these states.

Medicare D Creditable or Non-Creditable Coverage ito notify individuals whether their employer sponsored prescription drug plan is at least as good as the Medicare Part D coverage.  The insurance carrier provides a determination of comparable coverage.  However, plans with a high deductible that applies to the prescription drug coverage will most likely be non-creditable coverage.

Other notices include 2 one-time notices related to health care reform that should have been provided to your employees at you last insurance renewal date: 

Enrollment of dependent coverage up to age 26
Enrollment of no lifetime maximum benefit

Model notices can be found at http://www.dol.gov/ebsa/healthreform/

Plus, certain events or conditions may trigger additional notices.  We recommend that you review the Compliance Chart to determine whether any would apply to you.

 On the horizon … the DOL is proposing a regulatory agenda to develop a “culture of compliance” called Plan/Prevent/Protect.  More to come if developments occur.

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Eidson E-Education: Water IQ

October 7, 2011

This short video to Test your “Water IQ” will help you understand how prevention and maintenance can protect your home from water damage and what causes of water damage are covered under your homeowners policy.  Here is a hint:  Flood damage is not covered by your homeowner policy.

Are there signs of water damage in your home?  Ask our Client Resources Specialist, Kathleen Kornbrust, about scheduling an  Emergency Services & Reconstruction water damage assessment.

Kathleenk@eidsoninsurance.com or407-849-0333.

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Employee Engagement Strategies

August 25, 2011

Please be our guest for the next installment in the 2011 Eidson Educational Series: Proactive Engagement.

Rick Larson and Christina Bolling will be returning from Winning Work Teams for an dynamic and interactive program on Employee Engagement -How to Create A High Performance Culture, Part II.

How would your business and your bottom line benefit if you unleashed the full potential of your workforce? An effective employee engagement system can be a low cost/high yield way for you to accomplish better results. Learn strategies to:

Reduce Turnover
Increase Productivity
Build Brand Awareness
Take the Leadership Role

Lead the way to positive change!

Tuesday, September 27 / 11:30-2:00
Location: Orlando Museum of Art
To RSVP contact Vicki Eckrich, mailto:vickie@eidsoninsurance.com or 407-849-0333.

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Athena International Women’s Regional Leadership Summit

August 24, 2011

On September 15, ATHENA International is hosting its Women’s Regional Leadership Summit in Orlando at Disney’s Boardwalk Resort.  Martha Mertz, the founder of ATHENA International and best-selling author, will be the keynote luncheon speaker. She will be followed by two panel discussions featuring women of influence such as Karen Dee, Florida Regional CEO and President of Fifth Third Bank, and successful women entrepreneurs who have graduated from the ATHENAPowerLink program.

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