Please be our guest for the final installment in the 2011 Eidson Educational Series:  Proactive Engagement.

Customer Engagement:  How to Build Retention & Loyalty

Most businesses place a high value on ensuring a positive customer experience to build loyalty and referrals.  This 2-part seminar will offer strategies and examples of successful client retention programs. 

 In Ask the Experts, you will hear directly from local marketing executives including the Orlando Magic, Appleton Creative and Orlando Health.  Kelly Lafferman will moderate the panel on topics such as company philosophies on client loyalty and recent changes in customer priorities.

 In Strategic Loyalty Marketing Tony Pupo will share strategies for implementing a successful customer retention program.  Specifically, you will learn

• How to Make Your Customer Your Best Friend
• How to Use the Most Effective Promotional Gift Items to Build Relationships
• 5 Common Mistakes to Avoid When Purchasing Promotional Products

 For details, view the Event Flier 

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All News Topics, Educational Series by Laura